The Association of Automotive Makers (ADEFA) comprises ten auto assembly plants which manufacture automobiles, light and heavy commercial vehicles and buses in Argentina. Its members are: DaimlerChrysler Argentina S.A., Fiat Auto Argentina S.A., Ford Argentina S.C.A., General Motors Argentina S.R.L., Iveco Argentina S.A., PSA Peugeot Citroën Argentina S.A., Renault Argentina S.A., Scania Argentina S.A., Toyota Argentina S.A. and Volkswagen Argentina S.A.

Aware of the need to foster safer and responsible driving, ADEFA held a contest which took place between January and February 2007 for which 1.5 million flyers promoting road safety were handed out on Buenos Aires route 2, 11 and coast route. Each flyer also had an entry form for the contest consisting of five questions, which if answered correctly, enabled the contestant to enter the contest for a trip for two to the International Auto Show in Frankfort, all expenses included.

Grandes historias de chicos con la colaboración de Unicef y Adefa.
Videos de la campaña.

Campaign Videos

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